CASE STUDY: Wealth Strategies Partners
INTRODUCTION:
Wealth Strategies Partners provides wealth management services across the country through their office in Nashville, TN and Sarasota, FL. The purpose of this case study is to define how personalized branding photography and videography can impact a businesses’s professional presence.
BACKGROUND:
Wealth Strategies Partners is in the processes of re-branding their website for a more modern, personal look. This team added new partners, and they needed custom, personalized images for their website. They were looking for a looping banner video for their website that showed the office and company culture shots. They wanted a balance of both client interactive images and group portraits.
STRATEGY:
The strategy for Wealth Strategies Partners was to be able to provide the following:
Custom and Personalized Stock Images
An updated headshot for the new partner to their team
A looping banner video with client interaction and company culture
Group portraits of the team
THE BRANDING SESSION:
We decided on a 60 Minute Hybrid Branding Session for this team, and we decided to use their location for the scene, since clients meet them in their office and they needed personalized images. The priority was set on the looping banner video with client interaction, so we balanced 50/50 between video and photo. We delivered 50 beautiful images in an online gallery as well as a 45 second banner video.
CONCLUSION:
We provided both color and black and white video edits. Since this banner video would be the header of the website, we wanted to be able to provide a black and white edit so that it can have an overlay with their logo on the website. Wealth Strategies Partners were thrilled with their new gallery and banner video. They were excited to have vohesive and comprehensive visual representation of the brand for their new website.
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